A college athlete who spent years learning not to smile in photographs.
Brand work only earns attention when someone is actually telling you the truth. The job here was to build a day where that was possible — then stay out of its way. I produced the shoot, operated camera, and cut it.
Wearing all three hats changes how you shoot. When you know what you'll need in the edit, you stop covering and start listening — you hold on a face a beat longer because you already know that's the cut.